And the dominant selling point is how easy they are to make.Įven if your content aligns with search intent, you may not be giving searchers everything they want.
Content angle – Is there a dominant selling point, like low prices or how easy it is?įor example, all the top-ranking pages for “pancake recipe” are blog posts with recipes.Content format – Are they mainly tutorials, listicles, how-to guides, recipes, free tools, or something else?.Content type – Are they mainly blog posts, product, category, landing pages, or something else?.To see how well your page aligns with intent, check the top-ranking pages for the three Cs: Almost overnight, the page shot to #1-and it’s been there ever since. To solve this, we added a free tool to the page. All the top-ranking pages for “backlink checker” were free tools. In 2018, we realized this was a search intent issue. This performed OK and ranked for years in positions #6–10-but it never cracked the top five. You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial. We learned this the hard way when trying to rank for “backlink checker.” You need to align your page with search intent to stand the best chance at ranking. Google understands that searchers aren’t ready to buy. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. Search intent is the “why” behind the query.
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